The Rebranding of EGT Interactive to Amusnet Interactive Propels Growth

Although the company was just founded six years ago, the crew has been creating and providing games for over 10 years. It has had remarkable expansion since then, producing an engaging selection of mobile-friendly i-gaming products that integrate the finest of classic slots with the most up-to-date game features, visuals, and sounds.

With the i-gaming industry rapidly expanding, the company chose to stay one step ahead by adopting a new brand name that more truly describes its core offering and values of the company.

Amusnet Interactive is also expanding its design and development capabilities by hiring more people and moving to newer, hi-tech, and state-of-the-art office space in Sofia.

“Our new brand name is now live following a detailed implementation plan orchestrated by a dedicated internal team of project managers, marketers, designers, and IT support”, mentioned Ivo Georgiev, chief executive officer at Amusnet Interactive. He continued to say that “Our ultimate goal was to secure a smooth transition for our partners, customers, and players, accelerating their experience working with us to a new level”

Successful Rebranding

While welcoming this new successful rebranding, Mr Georgiev said: “EGT Interactive has grown immensely in terms of products, partner operators, markets. We now have more than 200 games and work with over 750 operators in 20-plus markets.

“Our new Amusnet Interactive brand is a significant milestone in our development. This is the most effective way to communicate our business growth and values.”

“Amusnet Interactive offers a portfolio of Live Casino games, Keno and Lotto to an increasing number of regulated markets worldwide. The new verticals add a comprehensive suite of content for our i-gaming operators”.

“Our partners are fully on board with our new brand, supporting our positioning and backing our drive for yet more innovation and desire to deliver new exciting games,” Mr Georgiev added. “It’s an exciting time for us in one of the world’s most vibrant sectors.”

Amusnet Interactive's tagline "We Make People Play" remains unchanged, representing the company's core values. New games and product verticals are in the works as Amusnet Interactive seeks to expand its footprint across all gaming channels.